If you are a naturally social person and you have an eye for real estate, a career as a real estate agent may be the right choice for you. However, you should know from the start that this career can be very demanding and it requires some sacrifices. The rewards usually compensate for the sacrifices, but in order to reap those rewards, you must be the best in your line of work. To achieve success, you need to set some goals and develop some efficient habits that will help you reach your goals.
Nobody likes to mix work with their personal life, but this is inevitable in real estate. The truth is that your network will always be the most efficient way to find new clients. As such, you need to learn how to bring your work into discussion without being too obvious about it. This is necessary because you should never end any conversation with an acquaintance without asking them if they are thinking about selling, or if they know anyone who is considering this.
2. Lead generation
While networking must become a second nature to you, when it comes to finding new clients, you also need to get a little technical. First of all you will have to find a good source of FSBO leads. We advise you to try FSBO Hotsheet, because they deliver fresh and relevant leads daily. Their leads come from thousands of sources which you could never cover manually. Moreover, getting the leads on a daily basis will increase your chances of success, as most of these leads usually work with the first agent that contacts them. Aside from contacting FSBO leads, you also need a system for getting the leads to contact you. You will need a website as well as several social media accounts. As far as your website is concerned, you should do some search engine optimization to increase your rankings in local real estate searches. Social media also offers a lot of possibilities. Not only can you share your website’s content, but there are a lot of real estate communities on social media where you can make good connections.
3. Self education
Since you will work for yourself, there will be no one there to train you and invest in your development, so you have to do this yourself. Try to find some good sources of information in order to keep up with the market changes. Moreover, don’t be afraid to invest in training to improve your skills. Last but not least, learn how to manage your time. This is one of the most important skills in this line of work.